Pierluigi Rufo
Design Lead
Pier is a product designer with over 13 years of experience bringing new ideas to life through a human-centered approach.
He’s had the privilege of designing interfaces for a wide range of digital products—from startups like OneFootball, Elli, and Tacto to established organizations such as Deutsche Bahn, Mercedes-Benz, and the Commercial Bank of Africa. Mobile platform design is his specialty.
Originally from Italy, Pier is now based in Berlin, where he works as a Design Lead at the Snapp Group.
Product design
Service Design
Design system
Prototyping
Design Ops
Design Sprints
UX Research
User testing
Latest Projects
Tacto.ai
INFO
Shaping the future of Supply Relationship Management
SERVICES
· Product design
· B2B service design
· AI Prototyping
Elli
INFO
Multi-brand app to access 700.000+ charging points across Europe
SERVICES
· Service Design
· Lead Design
· Design Ops
NCBA Bank
INFO
Transforming the financial experience for customers of Africa’s largest banking group
SERVICES
· Mobile Design
· Information Architecture
· Design System
Onefootball
INFO
Boosting the mobile experience for a community of +100 million football fans worldwide
SERVICES
· Mobile Design
· Design System
· Prototyping
Selected clients
Articles & Talks
How smart systems can enhance the travel experience
Article
A vision for a seamless, smart, and ubiquitous charging experience.
Article
How we built a tool for turning feedback into actionable insights
Article
Bringing the dark UI on Android apps
Article
What I learned running online workshops with a distributed team.
Article
Podcast interview with Lewis Kang'ethe Ngugi
Podcast
Podcast interview with Julien Van Hoeylandt
Podcast
A guide to design patterns for Android apps
Presentation
Scalable app design to support tablets and chromebooks
Conference talk
Designing and implementing animations for native apps
Conference talk
Achievements
1
13+ years of experience in digital product and service design
2
Helped managing and scaling design teams across multiple companies. Mentoring emerging designers via ADPList
3
Collaborated with high-profile clients including Volkswagen, Mercedes Benz, Deutsche Bahn and NCBA Bank
4
Supported early-stage startups as they grew into global organizations with large international user bases
5
Regularly share design thinking through articles—and occasionally get on a stage to talk about it
© copyright 2025 | All right reserved.
Pierluigi Rufo
Design Lead
Pier is a product designer with over 13 years of experience bringing new ideas to life through a human-centered approach.
He’s had the privilege of designing interfaces for a wide range of digital products—from startups like OneFootball, Elli, and Tacto to established organizations such as Deutsche Bahn, Mercedes-Benz, and the Commercial Bank of Africa. Mobile platform design is his specialty.
Originally from Italy, Pier is now based in Berlin, where he works as a Design Lead at the Snapp Group.
Product design
Service Design
Design system
Prototyping
Design Sprints
Design Ops
UX Research
User testing
Latest Projects
Tacto.ai
INFO
Shaping the future of Supply Relationship Management
SERVICES
· Product design
· B2B service design
· AI Prototyping
Elli
INFO
Multi-brand app to access 700.000+ charging points across Europe
SERVICES
· Service Design
· Lead Design
· Design Ops
NCBA Bank
INFO
Transforming the financial experience for customers of Africa’s largest banking group
SERVICES
· Mobile Design
· Information Architecture
· Design System
Onefootball
INFO
Boosting the mobile experience for a community of +100 million football fans worldwide
SERVICES
· Mobile Design
· Design System
· Prototyping
Selected clients
Articles & Talks
How smart systems can enhance the travel experience
Article
A vision for a seamless, smart, and ubiquitous charging experience.
Article
How we built a tool for turning feedback into actionable insights
Article
Bringing the dark UI on Android apps
Article
What I learned running online workshops with a distributed team.
Article
Podcast interview with Lewis Kang'ethe Ngugi
Podcast
Podcast interview with Julien Van Hoeylandt
Podcast
A guide to design patterns for Android apps
Presentation
Scalable app design to support tablets and chromebooks
Conference talk
Designing and implementing animations for native apps
Conference talk
Achievements
1
13+ years of experience in digital product and service design
2
Helped managing and scaling design teams across multiple companies. Mentoring emerging designers via ADPList
3
Collaborated with high-profile clients including Volkswagen, Mercedes Benz, Deutsche Bahn and NCBA Bank
4
Supported early-stage startups as they grew into global organizations with large international user bases
5
Regularly share design thinking through articles—and occasionally get on a stage to talk about it
© copyright 2025 | All right reserved.
Pierluigi Rufo
Design Lead
Pier is a product designer with over 13 years of experience bringing new ideas to life through a human-centered approach.
He’s had the privilege of designing interfaces for a wide range of digital products—from startups like OneFootball, Elli, and Tacto to established organizations such as Deutsche Bahn, Mercedes-Benz, and the Commercial Bank of Africa. Mobile platform design is his specialty.
Originally from Italy, Pier is now based in Berlin, where he works as a Design Lead at the Snapp Group.
Product design
Service Design
Design system
Prototyping
Design Sprints
Design Ops
User testing
UX Research
Latest Projects
Tacto.ai
INFO
Shaping the future of Supply Relationship Management
SERVICES
· Product design
· B2B service design
· AI Prototyping
Elli
INFO
Multi-brand app to access 700.000+ charging points across Europe
SERVICES
· Service Design
· Lead Design
· Design Ops
NCBA Bank
INFO
Transforming the financial experience for customers of Africa’s largest banking group
SERVICES
· Mobile Design
· Information Architecture
· Design System
Onefootball
INFO
Boosting the mobile experience for a community of +100 million football fans worldwide
SERVICES
· Mobile Design
· Design System
· Prototyping
Selected clients
Articles & Talks
How smart systems can enhance the travel experience
Article
A vision for a seamless, smart, and ubiquitous charging experience.
Article
How we built a tool for turning feedback into actionable insights
Article
Bringing the dark UI on Android apps
Article
What I learned running online workshops with a distributed team.
Article
Podcast interview with Lewis Kang'ethe Ngugi
Podcast
Podcast interview with Julien Van Hoeylandt
Podcast
A guide to design patterns for Android apps
Presentation
Scalable app design to support tablets and chromebooks
Conference talk
Designing and implementing animations for native apps
Conference talk
Achievements
1
13+ years of experience in digital product and service design
2
Helped managing and scaling design teams across multiple companies. Mentoring emerging designers via ADPList
3
Collaborated with high-profile clients including Volkswagen, Mercedes Benz, Deutsche Bahn and NCBA Bank
4
Supported early-stage startups as they grew into global organizations with large international user bases
5
Regularly share design thinking through articles—and occasionally get on a stage to talk about it
© copyright 2025 | All right reserved.